Quite a few people like to express themselves these days, and there is hardly any better method than writing a blog. At first, there were certain platforms where everyone could share their thoughts in a written format.
However, things have evolved to a point when we have bloggers spending time on social media and creating their brand with simple posts. One of the best examples of that is Instagram blogging.
At first glance, this social media site does not seem like a very good place to blog, but given how populated it is, perhaps the idea is too far-fetched.
It is all about content when you are starting a blog on Instagram. If you emphasise quality and remain consistent, you can really make a name for yourself and your brand. Here are some great tips to help you crack the Instagram blogging market.
Table of Contents
- 1 Instagram Stories
- 2 A Schedule
- 3 Have a Plan
- 4 Engage With Your Audience
- 5 Hashtags
- 6 Contests
- 7 Influencers
- 8 Be Different
Instagram Stories
It is without a doubt that stories feature is one of the biggest assets for bloggers. Instagram introduced it relatively recently but it has become the go-to method to showcase your personal side and attract more followers.
Some people have compared stories to reality TV, an opportunity to reveal the real you. Of course, since bloggers have monetisation in mind, you will want to learn even more about how to take advantage of this feature. When that time comes, click here for more Instagram stories tips from Oberlo.
A Schedule
You will be facing a lot of competition on the platform, no matter what niche you are in. Thus, you need to understand that it is extremely important to be consistent with your content.
You will need to create a schedule and stick to it. The bigger challenge will be coming up with enough content, but if you have creativity, you can prepare multiple content pieces and schedule them using automation tools.
It is always good to ask for your audience’s opinions on what they want to see more of, as well as follow other accounts for inspiration. The more effort you put into this, the better off you will be.
Have a Plan
Once you start and get immersed, do not be surprised when you lose sight of the main objective. Getting sucked into this world is easy, but you should always remember why you started blogging on Instagram in the first place.
Engage With Your Audience
Being consistent is important, but the same thing can be said about relevancy. Your posts will make no difference if you put them out there just for the sake of posting. Imagine who your ideal reader is and work your way around that.
Put surveys in the bio, use question and poll stickers on stories, and so on. The more you engage with the followers, the easier it will be to understand what it is they want.
Good hashtags could be the difference-maker. People are searching the platform using hashtags, and those who stumble upon your channel are going to come from a front-page, even if their original intent was completely different.
Instagram allows you to use up to 30 hashtags, but if you put everything you can think of, the post itself will look terrible. Not to mention the fact that it will likely attract an entirely different audience than what you have expected.
Contests
Running a contest is definitely the best method to reach the biggest number of people on Instagram. People will like and comment on such posts for entry, even if the prize you offer is not that great, to begin with. After all, everybody likes free things even if they do not need it.
Influencers
Working together with Instagram influencers could also be a good way of gaining more traction and authority. Businesses hire influencers to raise their brand awareness and bring in more clients. You can do the same thing, but keep in mind that their services can be a bit expensive. So perhaps sticking to micro-influencers is a better option, especially if you are still a beginner.
Be Different
Being totally unique is more or less impossible because Instagram has over 1 billion users and someone is bound to be similar to you. However, you should still do your best to differentiate yourself from others as much as you can. After all, there is little point in doing something that hundreds of other accounts are doing already.
To sum it all up, if you are going to take Instagram blogging seriously, follow these tips and reach for the stars. Things may appear tough at first but if you are persistent with your work, you should be fine in the long run.
